Committee
Media List Request Form
As a benefit to U.S. voting brewery members we are pleased to offer STATEWIDE list for various food, alcohol, and beverage media contacts .Read More
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Beer’s Tenacious Gender Gap
Despite two decades' worth of evidence indicating that the defining traits of masculinity are evolving, some beer brands have seemingly decided to reassure men that they're not.
The Taprooms Committee Talks Holiday Season, Events, and End of the Year Plans
The members of the BA Taprooms Committee talk holiday events and plans, and how we all hope to see our 2021 wrap up.Read More
#beerstagram – Get Dynamic Brand Photos Without Hiring a Professional
Social media has changed the way that brands interact with their audience, and without a strong online presence it’s easy to get lost in the shuffle. Fortunately, we all carry around high-quality cameras in our pockets and can take great …Read More
Legal Compliance for the Craft Brewer
In this panel, craft brewers with limited resources and no in-house legal counsel will learn practical tips to organize their legal compliance efforts. Read More
The Unthinkable Has Happened: Finding Your Way After Harassment, Discrimination, or Abuse Has Changed Everything
Available organizational training, resources, and education that addresses harassment, discrimination, and abuse in the workplace overwhelmingly focuses on policy and prevention. But what happens when prevention efforts and organizational policies aren’t enough? What do you do when you or one …Read More
Trending Without Spending: How to Drive Traffic while Keeping Costs Down
Controlling costs is important to the success of any craft brewery. These days, it’s absolutely critical. This seminar gives you the perspective of a marketing director, a brewery owner, and a taproom general manager on best practices for keeping the …Read More
Creating a Successful, Sustainable Loyalty Program for Your Brewery
Your most valuable customers are those die-hard supporters of your brewery. They are proud to be unofficial brand ambassadors, they bring in consistent profit, and they show up through hard times. The best way to show appreciation and recognition to …Read More
Developing, Maintaining, and Maximizing Customer Engagement through the Unexpected
When COVID-19 hit in 2020, taprooms as we knew them changed forever. While the goal still remains to sell as much beer as safely as possible, the methods must be reimagined and reconsidered. Over the course of the pandemic, the …Read More
A Further Warning Against Marketing Beer with Health and Wellness Cues
A recent lawsuit against Molson Coors underscores the risks of marketing alcohol beverages using health and wellness cues.Read More
Respectful Branding: Trademark Law and Practical IP Due Diligence
This BA Collab Hour webinar explores how to develop and maintain world-class branding while respecting the trademark and related intellectual property rights of others. Topics discussed will include an overview of applicable law, processes and procedures brewers can adopt to …Read More
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